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Lee Kitchen

文章来源: 作者: 发布时间:2013年02月26日 点击数: 字号:

 

 

基本情况:

    Lee Kitchen教授有30年的商界工作经验,曾就职于世界上最大的广告公司,并先后在三家跨国公司任营销总监,对职业发展规划有丰富的经验和独到的见解。12年前,他开始任教于美国佛罗里达州塔里哈西社区学院,教授职业规划和市场营销课程,并积极开展中美高校的学生交流项目。他是佛罗里达州立大学的客座教授,曾任教于西班牙、英国和中国的大学并在多个组织中担任社会职务。Kitchen教授还出版过多部诗集、戏剧和儿童故事。

    Lee Kitchen has over thirty years’ business experience in the world’s largest ad agency and three international corporations. He has been a full time faculty member teaching marketing and career development at Tallahassee Community College for twelve years. At TCC, he supervises the Study Abroad Program in Tianjin, China, where U.S. students work side by side with Chinese students building business plans for new products. He served as an adjunct in the FSU Business School and taught in Valencia, Spain; London; and, Tianjin, China. He currently serves on TCC’s Global Education Committee; represents TCC as a member of the Tallahassee Sister City Program with Rugao, China; and is a member of the Tallahassee/Leon County Economic Development Council International Committee. Lee received the NISOD Outstanding Professor Award and was recently awarded Honorary Professor at Tianjin Foreign Studies University. He is the author of poems, award winning plays, and children’s stories. 

 

出书简介:

    《职业发展规划教程——树立品牌营销自己》,本书以树立自己的品牌作为职业发展的突破口,通过现代市场营销的原理营销自己的价值,获得职业发展的竞争优势。为实现理想的职业目标,本书首先提出要设定明确的职业发展规划战略,分析所希望进入的行业并关注这个行业发展的前景、行业要求、竞争状态等核心因素,以及该行业的性质与自己兴趣的切合度,其次,了解自己的优势、分析自己的不足,把个人实力、能力和才智转化成优势,树立品牌,明确自己的价值定位;最后,根据设定的职业目标,通过“自我提升”的策略达到实现职业目标的要求。该书为读者特别是大学生以及刚进入职场的年轻人提供了清晰的职业发展规划路径,是一部实用性极强的行动指南。
 

 

 

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